About The RED BOOK

The RED BOOK, The National Directory of Morticians, has been the standard reference for the funeral service profession since 1936.

Published by The National Directory of Morticians, Inc., the directory lists funeral homes, morticians, cemeteries, and funeral service suppliers across the United States. It is available in printed editions and as the online e-RED BOOK for members, working for you 24/7, 365 days a year.

The directory is kept current by RED BOOK Agents through a broad mix of channels: physical visits, U.S. mail, phone calls, emails, internet, text messages, and faxes, so the information stays reliable year after year. The RED BOOK compiles the details that matter to funeral businesses and the families they serve.

Our Story

The National Directory of Morticians was founded in 1936 to serve a market where two Funeral Homes collaborate to meet a family’s needs. This market operates most efficiently when navigated through a vetted source by professionals who work in the funeral industry daily.

The founder of Red Book, Mr. Carl Schmidt, felt there was a better way. Inaccurate and/or slow information decreases service and increases cost, which is true in all businesses and holds true in the funeral industry as well. Correctly locating a Funeral Home to act as a sub-contractor requires many hours of research and insight, and the amount of effort required is often discarded or shortened because of the level of difficulty. This creates an environment where the Funeral Director takes short cuts and does not perform proper research, passing increased costs and reduced service along to the family.

Red Book fills this space and need by researching and communicating with Funeral Directors. The researched results are then collated and parsed in a simple format for Funeral Homes to utilize, reducing research time for the Funeral Director, increasing the ability of services, and allowing cost savings that can be passed along to the families. Competition creates better competitors, which benefits families and the Funeral Homes that serve them by reducing costs in resources and time.

The National Directory of Morticians, The Red Book, was founded on the principle that accurate information in the funeral industry market place results in good business and great family service.